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Privacy Policy
Last Updated: 22/05/2018


This Privacy Policy sets Henlow Racing Limited Trading as Henlow Dogs’ policy with respect to information that can be associated with or which relates to a person and/or could be used to identify a person ("Personal Data") that is collected from Users on or through the Services. We take the privacy of your Personal Data seriously. Because of that, we have created this Privacy Policy. Please read this Privacy Policy as it includes valuable information regarding your Personal Data and other information. 

"Non-Personal Data" as used in this Privacy Policy is therefore any information that does not relate to a person and/or cannot be used to identify a person. When you interact with the Services, we may collect Non-Personal Data. The limitations and requirements in this Privacy Policy on our collection, use, disclosure, transfer and storage/retention of Personal Data do not apply to Non-Personal Data.


Type of Information

Information you provide to us (Personal Data): For all Users we collect Personal Data when you voluntarily provide such information to the Services, such as when you register for access to the Booking Services, contact us with inquiries, respond to one of our Email Marketing, surveys or browse or use certain parts of the Services. The Personal Data we may collect includes without limitation your name, address, email address and other information that enables Users to be personally identified. 

Information we automatically collect (Non-personal data): We also automatically collect certain technical data that is sent to us from the computer, mobile device and/or browser through which you access the Services ("Automatic Data"). Automatic Data includes without limitation, a unique identifier associated with your access device and/or browser (including, for example, your Internet Protocol (IP) address) characteristics about your access device and/or browser, statistics on your activities on the Services, information about how you came to the Services and data collected through Cookies, Pixel Tags, Local Shared Objects, Web Storage and other similar technologies. You can find out more information about how we use Cookies and other similar tracking technologies in our Cookie Statement. 

When you register for the Services or otherwise submit Personal Data to us, we may associate other Non-Personal Data (including Non-Personal Data we collect from third parties) with your Personal Data. At such instance, we will treat any such combined data as your Personal Data until such time as it can no longer be associated with you or used to identify you. 


As an Organiser we will collect additional Personal Data from you. 

Information you provide to us: In some cases, we may collect your credit card information (e.g., your credit card number and expiration date, billing address, etc.), some of which may constitute Personal Data, to secure certain payments. In addition, if you use our payment processing services, we will collect financial information from you (e.g., your bank account information or an address to send checks) as necessary to facilitate payments and information required for tax purposes (e.g. VAT Registration No). 

As a Customer we will collect additional Personal Data from you, sometimes for our own purposes and other times on behalf of an Organiser.

Information you provide via Henlow Dogs Properties or Applications: If you register for a paid event, you will provide financial information (e.g., your credit card number and expiration date, billing address, etc.) some of which may constitute Personal Data. In addition, Organisers can set up event registration pages to collect virtually any information from Consumers in connection with registration for an Organiser's event listed on the Services. Henlow Dogs does not control an Organiser's registration process nor the Personal Data that they collect. Personal Data collected on behalf of Organisers is provided to the Organiser of the applicable event in accordance with "How We Disclose and Transfer Your Personal Data: Organisers" below. 

Information we obtain from other sources: We may also collect or receive Personal Data from third party sources, such as Organisers, other Consumers, social media or other third-party integrations, your credit card issuing bank, our payment processing partners or other third parties. 

Storing of Information

Our company Web site is hosted on the platform. provides us with the online platform that allows us to use their online application, publish our products and services to you. Your data may be stored through data storage, databases and the general applications. They store your data on secure servers behind a firewall. Privacy policy is published on


All the Online Booking Data are handled by Our Software Service and Support Partner Programus Limited T/A Optimo on their platform in their Cloud based Storage Servers which complied by The EU General Data Protection Regulation (GDPR).

All direct payment gateways offered by SagePay and used by our company via our Service provider Programus Ltd (T/A Optimo) adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our Call Centre and its service providers.
SagePay privacy policy is published on and the Cookies policy on your further reference. The Sagepay terms of use is published on :


Use of Information

We collect such Personal and Non-personal Information for the following purposes:

  1. To provide Web Event Booking Online, Call Centre and Walk IN for Booking your events, purchases of packages, confirming the orders, processing payments, submission of Invoices;

  2. To provide our Users with ongoing customer assistance for the Online Booking and technical support where appropriate.

  3. To be able to contact our Visitors and Users with general or personalised service-related marketing campaign, BLOGs and promotional offers & messages;

  4. To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services; 

  5. To comply with any applicable laws and regulations.


Communication of Information

We may contact you to notify you regarding your Online or Call Centre Booking Details and account, to troubleshoot problems with your account, to resolve a dispute, to collect payment & fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, to send marketing campaign with Offers and relevant information, to send Newsletters and Marketing Leaflet by Postal mail, For these purposes we may contact you via email, telephone, text messages and postal mail.

Sharing of Information

We do not share your information with third party service providers.


The EU General Data Protection Regulation (GDPR) 

On 25th May 2018, a new data privacy law known as the EU General Data Protection Regulation (or the "GDPR") becomes effective. The GDPR requires Henlow Dogs and Organisers using the Service to provide Users with more information about the processing of their Personal Data. 

Here is what you need to know: 

Legal grounds for processing your Personal Data 

The GDPR requires us to tell you about the legal ground we're relying on to process any Personal Data about you. The legal grounds for us processing your Personal Data for the purposes set out in Use of Information

will typically be because: 

• you provided your consent; 
• it is necessary for our contractual relationship; 
• the processing is necessary for us to comply with our legal or regulatory obligations; and/or 
• the processing is in our legitimate interest as an event organising and ticketing platform (for example, to protect the security and integrity of our systems and to provide you with customer service, etc.). 


Withdraw your consent

If you don’t want us to process your data anymore, please contact Data Processing Officer (DPO):

Henlow Racing Limited
Monday-Friday: 10am-4pm
Saturday: 10am-1pm

01462 851850 

f: 01462 815593


Links to third party Internet sites

This Web Site may contain links to other sites. By clicking on these, you will leave this Web Site and this Privacy Policy will not apply to your use of any other sites.

Your rights

Data protection law provides you with rights in respect of Personal Data that we hold about you, including the right to request a copy of the Personal Data, request that we rectify, restrict or delete your Personal Data, object to profiling and unsubscribe from marketing communications. 

For the most part, you can you can exercise these rights by logging in and visiting the My Account page or changing the "cookie settings" in your browser. If you can't find what you're looking for in the My Account page, please contact us using the contact information set out above. Please note that requests to exercise data protection rights will be assessed by us on a case-by-case basis. There may be circumstances where we are not legally required to comply with your request because of the laws in your jurisdiction or because of exemptions provided for in data protection legislation. 

If you have a complaint about how we handle your Personal Data, please get in touch with us as set above to explain. If you are not happy with how we have attempted to resolve your complaint, you may contact the relevant data protection authority. 

Personal Data retention 

We retain your Personal Data for as long as necessary to provide you with our Services, or for other important purposes such as complying with legal obligations, resolving disputes, and enforcing our agreements. 

If you have an account with us, we will typically retain your Personal Data for a period of 90 days after you have requested that your account is closed or if it's been inactive for 7 years. 


Changes to the Website Privacy Policy


Any changes to this Website Privacy Policy will be posted on this website so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any time we decide to use Personal Data in a manner significantly different from that stated in this Website Privacy Policy, or otherwise disclosed to you at the time it was collected, we will notify you by email, and you will have a choice as to whether we use your information in the new manner.


For further information:

Henlow Racing Limited
Monday-Friday: 10am-4pm
Saturday: 10am-1pm

01462 851850 

f: 01462 815593

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